Here is my music video, I have posted in onto YouTube so that it is easily accessible to embed onto my work and onto Sam's website. I am really pleased with the way my music video has turned out. It has worked so well, and it is exactly what I was after and what Sam wanted too.
Here is my analysis using Goodwin's Terminolgy:
Throughout the whole video there is a strong relationship between the lyrics and the visuals, the video is Sam the main singer throughout, this is then adjusted by different backgrounds. It is an energetic studio shoot which fits in with the genre of the music video. With the artist he plays towards the camera, he is emphasising the energy of the song. Which relates the music with the visuals. The colours are very monochrome, so that you are drawn to the artist in the front so that you don’t get distracted by the background. The music and the visuals link, firstly because you see the artist lip syncing with the lyrics in the song. Also, the cuts are very short & snappy which fits with the beat of the song. For example at the start of the track there is a flashing light which flashes with the beat.
The lyrics are all about how in life you only get one ticket, the visuals don’t show a journey of life, they just focus on the main artist himself. We did this because for the “rap” genre he fits into, we thought a studio shoot would look better than having a narrative video. Most “rapping” video’s are the artist themselves and the main focus is on them. The busy and energetic movement also ties in with the quickness of the rhythm in the background, throughtout the whole of the video you see Sam bouncing around and it is all cut to the beat.
One of the strongest links between the lyrics and visuals is Sam lip syncing, however Sam does do actions to relate to the lyrics, in particular there is one part where the lyrics are ‘Louis V Baggage, Aviator Shades On…’ and on screen you see Sam hold to pretend he has baggage and you see him clasp his sunglasses.
Throughout the whole video there is a strong relationship between the lyrics and the visuals, the video is Sam the main singer throughout, this is then adjusted by different backgrounds. It is an energetic studio shoot which fits in with the genre of the music video. With the artist he plays towards the camera, he is emphasising the energy of the song. Which relates the music with the visuals. The colours are very monochrome, so that you are drawn to the artist in the front so that you don’t get distracted by the background. The music and the visuals link, firstly because you see the artist lip syncing with the lyrics in the song. Also, the cuts are very short & snappy which fits with the beat of the song. For example at the start of the track there is a flashing light which flashes with the beat.
The lyrics are all about how in life you only get one ticket, the visuals don’t show a journey of life, they just focus on the main artist himself. We did this because for the “rap” genre he fits into, we thought a studio shoot would look better than having a narrative video. Most “rapping” video’s are the artist themselves and the main focus is on them. The busy and energetic movement also ties in with the quickness of the rhythm in the background, throughtout the whole of the video you see Sam bouncing around and it is all cut to the beat.
One of the strongest links between the lyrics and visuals is Sam lip syncing, however Sam does do actions to relate to the lyrics, in particular there is one part where the lyrics are ‘Louis V Baggage, Aviator Shades On…’ and on screen you see Sam hold to pretend he has baggage and you see him clasp his sunglasses.
"Aviator Shades on…"
‘’Louis V Baggage’’
Another is when on screen he lifts up his arm which corresponds to the lyrics ‘’’Raise ya glass up to the sky….’’ Also when the lyrics are ‘Don’t look back….’’ Sam then looks back. I think when the lyrics and the visuals tie in with each other it gives an involvement of the two together, it shows there is a direct relationship between the two. Visuals are used to amplify what is being said, it gets the message across by pictures as well as text, your not only hearing it, your seeing it too.
"Don’t look back…"
"Raise ya glass…"In my video, there is a strong music rhythm that is present throughout the whole video, the visuals tie in with the whole of the video; it’s a constant beat, with Sam’s moving constantly it works really well together. The video has been composed of loads of individual slides cut down which creates the energetic cutting between shot to shot.
Sam is a rapping artist, commonly in most rapping video’s, 95%-100% of the time you will be seeing the rapper on camera. With my video we have followed suit. You see the rapper, Sam on screen all the way through the video. Most rapping video’s are about one main person singing the lyrics, but the lyrics are ‘hard’, using words like ‘mate, yo, bro’ and so on, also violence and swearing occurs a lot throughout the lyrics but that just fits the whole atmosphere of the song. Just like how Sam looks and is dressed, he looks like your typical ‘chav’ that lurks about on the street at night causing trouble, all of this all adds together to give the viewer the best feel of the whole atmosphere revolving around the music video.
All the way through the music video Sam is featured in every single shot, the reason for this is so that us as a viewer, can gain a relationship with the artist, the easiest and most efficient way to do this is by seeing him all the time, you concentrate on him and this is a relationship will form. The rapper is in sync with the song that is playing, in some video’s the lead singer comes in and out of sync, to sort of create the illusion of suspending reality, we have done this in some sections of the video. Close-up’s convey a passion from the main singer, you can get a real sense of emotion from them.
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