Task 5 ; My Own Analysis of 3 Music Video's

David Guetta & Akon ; Sexy Chick
This is quite an upbeat song, a lot of choppy camera shots as well as panning and close up, to reflect the party scene, also corresponds to the beat and rhythm of the song. Camera also looks up to the girls, like they are of importance. This gives the mood that the girls are very significant in the whole song and the camera is looking up towards them, this fits the song as it is about girls. Akon is also pictured underwater, I think this is meant to create the illusion that his perfect vision of this girl is blurred so he doesn’t know exactly what he is looking for. The shots correspond to the lyrics being sung, when “The way that booty moving I can't take no more” is sung, the camera shows a ‘booty’ on screen, same as when “They say she low down” is sung Akon is making a gesture with his hands to go low, this is to link the lyrics and the video together, so you know that it isn’t a random video placed on top of the song. The phrase “Sexy Chick” is emphasised throughout the whole video, there are lots of girls in bikini’s all dancing around a pool, so they are dressed in quite a seductive outfit, showing the sexiness of the female body. Women have been represented in the video & there are alot of close up's of the female body parts, this is just to emphasise that the video is male orientated. The camera is involved in the video, when people are splashing about in the pool, the camera gets water on it, and this is a good effect which involves the camera into the video, instead of it just being panned around capturing the action where as in the video it’s involved in it. The setting is switched into a club scene with lots of strobe lights flashing, disco lights moving around, camera flashes, fireworks, this creates the party scene, as well as all the people crowded into a tiny room, like you would see in a typical night club. The video ends up with Akon, laying on top of the bed, with pictures of this girl surrounding him. This shows, he didn’t get the chick, he only got photographs!





Jay-Z & The Verve ; Bittersweet Symphony Dirt Off Your Shoulder
This video shows the difference in two people, one is Jay-Z, the other is The Verve. It begins with a zoomed in shot of The Verve’s feet, it then zooms out to show him standing on one side of the road waiting to cross, then it switches to a zoomed in shot of Jay-Z pulling up in a car, with nice shiny alloys on his Mercedes, it then pulls out to show Jay-Z going inside to his studio. You know this because “On the Air” is shown, on screen. Then Jay-Z is shown rapping in his studio, with people all rapping along to him, the video is cleverly done, because you can here him rapping, but you switch to a view of a girl getting into a Ferrari and once she is seated she brushes her shoulders, which corresponds to the lyrics “Ladies is pimps too, go and brush your shoulders off”. Its then back to Jay-Z rapping in the studio, which is then fed and zoomed into the microphone, which then follows to a radio, with people all listening to him rapping, this is done by careful camera shots of the microphone leading into a extreme close up of the radio, which is the zoomed out of, to reveal it’s a radio and it then zooms out even further to show people listening to it. The Verve is shown walking across the road, but bumping into people as he goes. This gives the impression that he has a big chip on his shoulder. The colour of the video too makes this even clearer, when The Verve is on screen, the colours are very muted and are black and white but when it’s Jay-Z on the screen it’s very colourful and bright. This is enhanced in one shot where Jay-Z is in the middle of a traffic jam and everyone gets out of their cars to join him and they have been put on heat mode, where the colours show how hot each individual is, obviously the colours are a mix of blue’s, yellow’s, green’s, red’s, orange’s and so on. This make Jay-Z really stand out compared to The Verve. The way the video is created shows how one person can be alone, be a ‘nobody’ and it’s enhanced by the colours used, where as another person is surrounded by people, full of happiness and colour.




U2 ; Beautiful Day
To begin with the video is a sky changing from night to day, then follows a series of camera shots, close up of Bono, the main singer then switching to an airport, with very peculiar angled shots. With this song, the lyrics and the video correspond with each other, when “Traffic is stuck” is sung, in the video you see the main singer walk over to over look a road which is chocker of cars and other vehicles. When the chorus is sung, you get switched over to focus on the band, viewing different close ups of each individual playing there music. The song is quite an upbeat song, relating to people having a good day, they should embrace life as it’s a ‘Beautiful Day’. You the see the band featured throughout the airport, them walking through check – in, then getting there bags scanned, which reveals a heart, to them sitting in the waiting room. Throughout the whole video, the airport plays a big part in it, it’s the everyday hustle and bustle of commuting and what U2 are trying to say is it a Beautiful Day, so people shouldn’t worry. Bono creates this fun, playful atmosphere, by swinging down the escalators in the airport, jumping down the waiting area, lying on the baggage conveyer belt and so on! All these shots are view at a long distance, just seeing a black figure/figures having a good time! At the end the band is playing outside in the middle of a field with a lake behind them, then planes fly over towards the airport, which you then have a panning shot of it going on to the runway and also in the opposite direction which you also have a panning shot to see the plane fly off into the sunlit sky. The very last scene is a long distance shot of Bono, running down the landing strip, and jumping about, once again creating a very playful and happy mood to the whole video.