Task 18 ; 3 Music Video Ideas

Music Video Shoot Ideas:
First Idea:

Studio Shoot

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Second Idea:

St Giles House Hotel

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Task 17; Artist Communication with The Public

Sam uses a range of different social networking sites to communicate with his fans and general members of the public. This is a great way to stay in touch on the move as they are so easily accessible & probably about 80% of the public have them! Below I have got some screen shots of his different social networking sites & his own website.

Sam uses Facebook, MySpace, Twitter, YouTube, Sency, Google and his own Website to keep in contact with all his fans. Sam also does present his own radio station once a week, to let people know about him & his work. Sam is just trying to get his name out there.

Task 17 ; Artist Meetings, Discussions & Communication

Here is a photograph of Sam that I took when we were looking for ideas from other music video that could inspire some ideas for our Music Video, in this picture he is looking at Dizzee Rascal Holiday.

Above are some print screens of the communication that I had between Sam & Leslie, without email, facebook and mobile phones it would have been hard to organise us all getting together.

Task 16; Chosen Track Decided with The Artist

The chosen track with Sam and Leslie, was 'One Way Ticket' the reason for this decision was because the track is a good track which a narrative can be made for it. This is what Sam wanted, as he wanted a track that we could shoot, with a story behind. The track is a variety of beats and sounds which we all thought would make a good music video.

One Way Ticket Lyrics

0.00 - INTRO

0.15 - CHORUS
You can make a change
but dont wait for tomorrow
There's a one way ticket in life
so live it uppppp

0.30 - VERSE 1
I'm talkin red carpets, one away garments
excluse pradas, valet parkin
I'm talkin, the glamour n the glitz
ballin, yeah the palace n the ritz
thas how i call it, cus that's what it is
n never look back cus backs where ya bin
thas how i call it, cus thats how it is
n never look back cus backs where ya bin(WHAT)
0.46
n it's all for the fortune n fame
hardwork, but it's all for the gain
you gotta go thru the torture n pain
n that paths only yours you can make
master your fate, captain ya soul
n once you got grip don't let go (NO)
master ya fate, captain ya soul
n once ya got grip don't let go!

1.01 - CHORUS - with ARK
You can make a change
but dont wait for tomorrow
don't wait another day
let the universe take you away
There's a one way ticket in life
so live it uppppp
live it up til ya die
raise ya glass up til ya die

1.16 - VERSE 2
I step i the private jet (hi)
I dunno where we'll fly to next
It might be here it might be there
Cus my man flyin'll fly anywhere
At the clearport about to take off
Louis V baggage, Aviator shades on
(what's in the garage?) Buggatti Veron
Everywhere banners, pictures with my name on (haha)
1.32
Ain't that what we all want?
No sentence but still do the full stop
Fast Forward to see what u got
Then Pause, just to see where ya from
N it ain't too late to change it
It's your future n you're what you make it
I said it ain't too late to change it
It's your future and you are what u make it

1.47 - CHORUS - with ARK
You can make a change
but dont wait for tomorrow
don't wait another day
let the universe take you away
There's a one way ticket in life
so live it uppppp
live it up til ya die
raise ya glass up til ya die

2.02 - INSTRUMENTAL

2.09 - BRIDGE - Breakdown
You can do it, we can do it
like nobody else has done it before (done it before)
To the sky u gotta fly so high n make a change
2.25 - BRIDGE - Upbeat
You can do it, we can do it
like nobody else has done it before (done it before)
To the sky u gotta fly so high n make a change

2.41 CHORUS - with ARK
You can make a change
but dont wait for tomorrow
don't wait another day
let the universe take you away
It's a one way ticket in life
so live it uppppp
live it up til ya die
raise ya glass up til ya die

2.56 - OUTRO INSTRUMENTAL

3.27 - END

Task 16 ; Research into My Artist Arkaic

Arkaic Research

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Task 15 ; Audience Research & Questionnaires

Here is the link to my survey that I created on SurveyMonkey.com

http://www.surveymonkey.com/s.aspx?sm=0oMYMOTerCdGKQhiRVsRFA_3d_3d

To get this to my target audience, I posted a link via my Facebook page, emailed people a link and also instant messaged people via MSN.

Here I have created a slideshow which I have analysed all my results from my survey.



Media Audience Research Questionnaire

I have selected a small group of participants to complete my questionnaire on how people consume and find out about new bands. In my focus group, there are 6 male and 4 female. All questionnaires were filled out through the social networking site Facebook. The returned questionnaires were filled out by friends of mine who have an account on Facebook. These results were collected in October 2009. The purpose of these results were to find out how my target audience like to listen to music and how they purchase music products, whether that may through the internet or thanks to high street shops. Furthermore, I wanted to find out how the focus group found out about new music and bands. This research will also help me when producing my media music video for year 13. Furthermore, the information collected from the questionnaires will help when promoting the band in magazines, over the internet and on television.Firstly, I wanted to find out about their age group and occupation. The majority of the focus group was in the age bracket 16-20, with 2 of my audience in the age group of 21-25. 8 of my audience were in some kind of educational (6th form, college or university), while I had two replies for employment.

Above is the first questionnaire about their musical tastes. This graph shows their replies to which genres of music they enjoyed to listen to. They could have picked up to 4 different genres for this question. From this graph, I can see that Rock is a popular genre within my focus group. Furthermore, indie (the genre that my unsigned band for my music video) is quite popular, with 4 votes from the replies. This graph shows that the rock/indie culture and drum ‘n’ bass genres are big hits with the 16-25 age group. This was expected as these genres and sub-genres target an audience similar to that of my questionnaire.. This is shown when they play gigs and how buys they music tracks. Below is an example of this.

This picture was taken at Reading festival in 2007. The picture shows that most of the crowd are below 30, as the target audience suggests, and have a variety of males and females watching. This evidence shows that the results I have collected are a true representation of the target audience for the most popular genres in my focus group.

Here is the next question that I asked for my participants. The pie chart reveals how the focus group purchased their music tracks and albums, with internet downloads coming out top with over half of the votes. These results would have been very different compared to 5 years ago. The explosion of the internet has created a whole new sector for the music industry to sell and distribute music, where you can purchase individual songs and albums to your computer or laptop from sites such as iTunes, Amazon and HMV. Unlike the former, Amazon and HMV sell CD’s as well, having moved into the download business as consumer demand grew. Furthermore, internet sales of music is expected to overtake the ‘old fashioned’ method of by a CD by 2012 according to study by Forrester Research (Feb 2008). The survey was undertaken in the USA and Canada and involved 5000 participants. Forrester’s information has suggested that the annual growth rate of digital downloads will be at around 23% per year. I think that the dominance of internet downloads is slightly surprising as CD sales are still higher than internet sales. One reason for this is because the technology of purchase downloads is still relatively new, with some people older people sticking with their ‘old fashioned’ methods of listening to music (CD, Tape, Vinyl). I myself still buy CD’s as I prefer to be able to hold the product that I have bought compared to the music track on your computer.

Here is the next question that I asked for my participants. The pie chart reveals how the focus group purchased their music tracks and albums, with internet downloads coming out top with over half of the votes. These results would have been very different compared to 5 years ago. The explosion of the internet has created a whole new sector for the music industry to sell and distribute music, where you can purchase individual songs and albums to your computer or laptop from sites such as iTunes, Amazon and HMV. Unlike the former, Amazon and HMV sell CD’s as well, having moved into the download business as consumer demand grew. Furthermore, internet sales of music is expected to overtake the ‘old fashioned’ method of by a CD by 2012 according to study by Forrester Research (Feb 2008). The survey was undertaken in the USA and Canada and involved 5000 participants. Forrester’s information has suggested that the annual growth rate of digital downloads will be at around 23% per year. I think that the dominance of internet downloads is slightly surprising as CD sales are still higher than internet sales. One reason for this is because the technology of purchase downloads is still relatively new, with some people older people sticking with their ‘old fashioned’ methods of listening to music (CD, Tape, Vinyl). I myself still buy CD’s as I prefer to be able to hold the product that I have bought compared to the music track on your computer.

Radio is another great example of promoting your music to a wide audience. As you can see, radio is very popular from my results. The Pie chart shows that 9 out of the 10 people listen to the radio at least once a week, with 6 of those listening to it everyday. This shows that radio is a great way to promote new material if your target audience is similar to the people who have answered in this questionnaire. I was not surprised by the results from this questionnaire, as radio shows are highly popular with people in this demographic. However, I am an outlier in the results as I tend not to listen to the radio regularly, preferring to choose what music I listen to from my collection. Another factor is that I do not own a radio in my bedroom, which is where I normally listen to my music.The next two questions I asked were over the use of the internet and if they use it to its full potential. Firstly, I asked them if they used the internet to find out about a music band through a social networking site, sites including MySpace, Facebook etc. I received 6 replies saying that they had used a social networking site for that purpose, while the other 4 had not done the same. This questionnaire shows the versatility of the internet and social networking sites. Furthermore, social networking sites, especially MySpace, make it so much easier to promote new music and more importantly unsigned artists and bands world wide.The next question I asked them about was if they used music file sharing websites to consume music. They could be achieved in several ways through video hosting website YouTube or music specific hosting websites Spotify and Last F.M. YoutTube works by users uploading videos to the sites and are free to be watched by anyone. These videos may include new video or new songs without a video to showcase new talent. Spotify and Last F.M work a little differently as they are music specific. They offer thousands of tracks which you can listen to over the internet. You never own these songs, but they are free to listen to, making music easy to access and free if you have an internet connection. My results showed that 7 of the participants used a file sharing website to listen to music, while the other 3 did not. Music sharing is new phenomenon which has only recently taken off. However, my results show the popularity of this form of music consumption already.

Above is the next question I put forward to my audience. This question asked which music devices they owned. As you can see, everyone in my focus group a computer or laptop, with 9 of the people involved owning a mobile phone and a MP3 player/Ipod. The two most likely devices to play music I expected were the MP3 player/iPod and the computer. This graph would have looked completely different due to the then dominance of the CD player and technology such as Vinyl and the tape player still popular. However, the tape player is now redundant technology thanks to the emergence of the MP3 player at the start of the 21st century. As expected, MP3 players are highly popular as you can keep them in your pocket and listen to thousands of tracks were ever you are. Furthermore, the younger demographic are more likely to use MP3 players and iPods as they have been brought up with the technology. The older generation may still use the technology that they used when they were growing up, preferring a CD walkman or Vinyl record player against music downloads when listening to music.

Another question that I asked was if the focus went to gigs, and if so, how many times a year. From the responses I received, 7 said that they did go to gigs, while the other 3 did not. Of the 7 people who went to gigs, I asked them how many times they went and the graph above shows the answers to this. As you can see, I had a varied number of different answers. 2 participants only went to 1 or 2 gigs a year. Furthermore, I had one person who went to 3 or 4 a year, while 2 people chose the 5 to 6 option and I had one reply for 9-10 and 11+. This wide variety of answers shows that gigs are popular with the focus group. Gigs on numerous occasions shows the target audience of that group and this is shown with the picture on page 2 of my evaluation. The people who have answered for the higher options of this question show that they have a wider musical taste and like to attend gigs as it pure form of the bands material.

Here is the last question in my questionnaire. I asked my audience how they found out about new music and material. As the Pie chart shows, radio and the internet are the most popular ways of finding out this information. The radio is an excellent place to find out about new music and the DJ has full control over what is being played and therefore, offers listeners the chance to listen to bands and artists that may not have listened to before. After hearing a band or artist on the radio, you may then want to find out more about the band on their MySpace page or on their own webpage. Other ways that my focus group found out about new music included word of mouth, music magazines such as Q and NME and gigs which bands have played at. These results are not surprising as I expected the internet and radio to be the largest factors for when audiences are accessing popular music.

Task 14 ; Research into Fashion, Style & Look for My Music Video

Task 11 ; Analysis of a Hype Williams' Work

Director Research - Hype Williams

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Task 10 ; Research into a Release of a New Album

Dizzee Rascal Research Tongue N Cheek

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Task 7 ; Analysing 3 Music Video's Using Goodwin's Terminology

3 Music Video's Analysed Using Goodwin's

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Task 5 ; My Own Analysis of 3 Music Video's

David Guetta & Akon ; Sexy Chick
This is quite an upbeat song, a lot of choppy camera shots as well as panning and close up, to reflect the party scene, also corresponds to the beat and rhythm of the song. Camera also looks up to the girls, like they are of importance. This gives the mood that the girls are very significant in the whole song and the camera is looking up towards them, this fits the song as it is about girls. Akon is also pictured underwater, I think this is meant to create the illusion that his perfect vision of this girl is blurred so he doesn’t know exactly what he is looking for. The shots correspond to the lyrics being sung, when “The way that booty moving I can't take no more” is sung, the camera shows a ‘booty’ on screen, same as when “They say she low down” is sung Akon is making a gesture with his hands to go low, this is to link the lyrics and the video together, so you know that it isn’t a random video placed on top of the song. The phrase “Sexy Chick” is emphasised throughout the whole video, there are lots of girls in bikini’s all dancing around a pool, so they are dressed in quite a seductive outfit, showing the sexiness of the female body. Women have been represented in the video & there are alot of close up's of the female body parts, this is just to emphasise that the video is male orientated. The camera is involved in the video, when people are splashing about in the pool, the camera gets water on it, and this is a good effect which involves the camera into the video, instead of it just being panned around capturing the action where as in the video it’s involved in it. The setting is switched into a club scene with lots of strobe lights flashing, disco lights moving around, camera flashes, fireworks, this creates the party scene, as well as all the people crowded into a tiny room, like you would see in a typical night club. The video ends up with Akon, laying on top of the bed, with pictures of this girl surrounding him. This shows, he didn’t get the chick, he only got photographs!





Jay-Z & The Verve ; Bittersweet Symphony Dirt Off Your Shoulder
This video shows the difference in two people, one is Jay-Z, the other is The Verve. It begins with a zoomed in shot of The Verve’s feet, it then zooms out to show him standing on one side of the road waiting to cross, then it switches to a zoomed in shot of Jay-Z pulling up in a car, with nice shiny alloys on his Mercedes, it then pulls out to show Jay-Z going inside to his studio. You know this because “On the Air” is shown, on screen. Then Jay-Z is shown rapping in his studio, with people all rapping along to him, the video is cleverly done, because you can here him rapping, but you switch to a view of a girl getting into a Ferrari and once she is seated she brushes her shoulders, which corresponds to the lyrics “Ladies is pimps too, go and brush your shoulders off”. Its then back to Jay-Z rapping in the studio, which is then fed and zoomed into the microphone, which then follows to a radio, with people all listening to him rapping, this is done by careful camera shots of the microphone leading into a extreme close up of the radio, which is the zoomed out of, to reveal it’s a radio and it then zooms out even further to show people listening to it. The Verve is shown walking across the road, but bumping into people as he goes. This gives the impression that he has a big chip on his shoulder. The colour of the video too makes this even clearer, when The Verve is on screen, the colours are very muted and are black and white but when it’s Jay-Z on the screen it’s very colourful and bright. This is enhanced in one shot where Jay-Z is in the middle of a traffic jam and everyone gets out of their cars to join him and they have been put on heat mode, where the colours show how hot each individual is, obviously the colours are a mix of blue’s, yellow’s, green’s, red’s, orange’s and so on. This make Jay-Z really stand out compared to The Verve. The way the video is created shows how one person can be alone, be a ‘nobody’ and it’s enhanced by the colours used, where as another person is surrounded by people, full of happiness and colour.




U2 ; Beautiful Day
To begin with the video is a sky changing from night to day, then follows a series of camera shots, close up of Bono, the main singer then switching to an airport, with very peculiar angled shots. With this song, the lyrics and the video correspond with each other, when “Traffic is stuck” is sung, in the video you see the main singer walk over to over look a road which is chocker of cars and other vehicles. When the chorus is sung, you get switched over to focus on the band, viewing different close ups of each individual playing there music. The song is quite an upbeat song, relating to people having a good day, they should embrace life as it’s a ‘Beautiful Day’. You the see the band featured throughout the airport, them walking through check – in, then getting there bags scanned, which reveals a heart, to them sitting in the waiting room. Throughout the whole video, the airport plays a big part in it, it’s the everyday hustle and bustle of commuting and what U2 are trying to say is it a Beautiful Day, so people shouldn’t worry. Bono creates this fun, playful atmosphere, by swinging down the escalators in the airport, jumping down the waiting area, lying on the baggage conveyer belt and so on! All these shots are view at a long distance, just seeing a black figure/figures having a good time! At the end the band is playing outside in the middle of a field with a lake behind them, then planes fly over towards the airport, which you then have a panning shot of it going on to the runway and also in the opposite direction which you also have a panning shot to see the plane fly off into the sunlit sky. The very last scene is a long distance shot of Bono, running down the landing strip, and jumping about, once again creating a very playful and happy mood to the whole video.